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CEO Milena Pedrosa in a press meeting at BTL Lisboa 2025 Some journeys are much more than just diary commitments, intense meetings, and tight schedules—they are true crossings. Some missions turn into deep bonds, connecting people, culture, business, and even love stories! These kinds of experiences are part of my professional path, and today, I've come to talk about my work at a-gente, leading institutional relations and press advising at BTL Lisboa 2025 to promote Destino M

By Milena Pedrosa, CEO and Founder of a-gente If you were to ask me, "What inspired you to create a-gente?", I would say the answer isn't a simple formula but a combination of factors. It didn't start in an office with spreadsheets, but rather over a conversation with dear friends in a bar in Belo Horizonte. It was there, amidst the laughter and ideas, that the name emerged, and more importantly, the conviction: true transformation is collective. This conviction is not new. I

They taught us to draw maps with borders. Between countries, between people, between ideas. They taught us that for one to win, the other has to lose. And somewhere along the way, purpose got lost from performance. Impact became a number, rather than a legacy. The global became disconnected from the local. We became disconnected from the whole. From the collective. From what makes us human. But we’re here to raise a different voice. The voice of us. We believe in building bri