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When joy takes centre stage and drives the creative economy
From local street parties to monumental parades, we show how investing in the festivities means securing income, living culture and sustainability in practice Anyone claiming Carnival is merely confetti and a bank holiday needs to take a closer look at the figures dancing before us. The revelry is one of the planet's greatest cultural manifestations and a powerful opportunity machine. In 2025 the National Confederation of Commerce projected a turnover of around 12 billion rea
milenaapedrosa
Feb 135 min read


An open letter to 2026: here’s to twelve months of transformative encounters
Dear 2026, Here we are. We have arrived with our soles well-worn from the journey and our souls ready for fresh paths. In our luggage we carry the echoes of the voices we heard in 2025 and the strength of the hands we shook across different continents. We carry the lessons from inspiring leaders who crossed our path, like Violet Busingye, who taught us that structuring processes requires just as much technical skill as it does heart. We come with the keen eye of those who k
milenaapedrosa
Jan 292 min read


2025: The year a-gente leapt off the page and into the world
From Colombia to London, from Minas Gerais to Portugal: our map as a territory of impact The social impact consultancy that a-gente chose to become does not suit being stuck in a closed office. It demands the street, dirt tracks, departure lounges, freshly brewed filter coffee, exchanging glances, asking questions, and scribbling in notebooks during face-to-face meetings. The year 2025 was the year we came off the paper, but the truth is that it was the year a-gente truly emb
milenaapedrosa
Dec 30, 20253 min read


Culture is our essence, strategy is our map
An invitation to turn our identity into tangible development, uniting the precision of data with the warmth of human connection—precisely the sweet spot where a-gente likes to be. Brazil is a celebration of life, of diversity, and of affection. Its culture acts as a potent vessel for expressing and preserving its identity, allowing it to showcase its uniqueness to the world. In tourism, "having" has given way to "feeling". It is all about the experience. And this experience c
milenaapedrosa
Dec 11, 20253 min read
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